Browsing by Author "Briciu, Arabela"

Now showing items 1-2 of 2

  • An Analysis of the Social Media Promotion Strategies of Romanian SuperLiga Football Teams 

    Alexandru Briciu, Victor; Briciu, Arabela; Grecu, Florin; Lucian Pascu, Mihai; Kavoura, Androniki; Sophocleous, Harry; Tsaknis, Panagiotis A; Sahinidis, Alexandros G (Springer Nature, 2025-08-31)
    This chapter examines the promotional strategies of Romanian SuperLiga football teams on social networks, analyzing their presence and activity on the online platforms Facebook, Instagram, TikTok, and YouTube. The study ...

  • Social Networks’ Influence on Voting Behavior and Involvement of Cypriot Voters 

    Sophocleous, Harry; Anastasiadou, Sofia; Kavoura, Androniki; Alexandru Briciu, Victor; Masouras, Andreas; Briciu, Arabela (Springer Nature, 2025-08-31)
    Digital media and social networks in particular are increasingly influ encing voters and penetrating the range of political products aimed at them. For years we have seen established mainstream political forces progressively ...