Since their inception, e-commerce platforms have been continuously innovating to enhance the user experience. The application of artificial intelligence (AI) in various areas of digital marketing, especially in ...

As the European Union advances its bioeconomy strategy, the agricultural sector emerges as a key domain requiring targeted upskilling in digital and entrepreneurial com petencies. This study examines how agricultural ...

This cross-country study examines how higher education institutions collaborate with government, industry, and civil society to promote the European Green Deal and Just Tran sition initiatives. Framed within the quadruple ...

Digital tools have become essential to the growth and sustainability of international agritourism ventures. E-commerce and social media enable agritourism businesses to expand their market reach, improve customer engagement, ...

International economic relations are increasingly shaping the trajectory of global tourism, with profound implications for sustainability and environmental management. Economic partnerships, trade agreements, foreign i ...

This chapter underscores the transformative role of business intelligence (BI) in shaping international trade. Through a systematic literature review, 24 documents were identified revealing ten key thematic clusters which ...

Over the past few decades, e-commerce has become a dominant force in global commerce and has had a significant impact on the tourism industry. Although search engines affect the online experience of Internet users on ...

Metaverse has gained a lot of attention in recent years for its potential in the tourism and hospitality industry. As a disruptive technology, Metaverse offers an immersive experience that takes advantage of the virtual ...

This chapter explores the profound disruptions to globalization and trade liberalization caused by the resurgence of trade wars in the 21st century. Driven by geopolitical rivalries and shifting economic power dynamics, ...

The increasing significance of digital engagement in the tourism sector has led to a heightened interest in the ways in which Destination Development, Management and Marketing Organizations (DDMMOs) websites influence ...