Browsing by Author "Makris, Ilias"
Now showing items 1-1 of 1
-
The Impact of Greenwashing Awareness and Green Perceived Benefits on Green Purchase Propensity: The Mediating Role of Green Consumer Confusion
Apostolopoulos, Nikolaos; Makris, Ilias; Deirmentzoglou, Georgios A.; Apostolopoulos, Sotiris (MDPI, 2025-07-18)In response to the increasing demand for environmentally friendly products and the parallel rise of deceptive green marketing practices, this study examines the impact of greenwashing awareness and green perceived benefits ...
