Browsing by Author "Sahinidis, Alexandros G"

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  • An Analysis of the Social Media Promotion Strategies of Romanian SuperLiga Football Teams 

    Alexandru Briciu, Victor; Briciu, Arabela; Grecu, Florin; Lucian Pascu, Mihai; Kavoura, Androniki; Sophocleous, Harry; Tsaknis, Panagiotis A; Sahinidis, Alexandros G (Springer Nature, 2025-08-31)
    This chapter examines the promotional strategies of Romanian SuperLiga football teams on social networks, analyzing their presence and activity on the online platforms Facebook, Instagram, TikTok, and YouTube. The study ...