Browsing by Subject "Branding"
Now showing items 1-3 of 3
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Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
(2019-05-29)Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...
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Multicultural Nicosia: searching for a common cultural identity in east Mediterranean Basin
(International Conference on Change Cities II, 2015-06-22)This article intends to investigate in a theoretical framework the possible expansion of Place Branding in a cross-border and inter-national basis in order to develop partnerships and to strengthen the relationships between ...
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Το branding ως στρατηγικό πλεονέκτημα στην πολιτιστική προβολή
(2018)Στις μέρες μας οι οργανισμοί που άπτονται του πολιτισμού τείνουν να γίνονται όλο και πιο εξωστρεφείς, γεγονός που τους επιβάλλει να υιοθετήσουν μεθόδους μάρκετινγκ και κατά συνέπεια, να προσδιορίζονται από ένα ισχυρό και ...