Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...

Purpose - The main purpose of this article is to explore the inter-relationships of major constructs related to citizens’ satisfaction regarding e-Service Quality in Public Sector. The plan of the document is to evaluate ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...

Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...

Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...