Browsing School of Economic Sciences and Business by Subject "Hotel industry"

Now showing items 1-2 of 2

  • e-Marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (Springer International Publishing, 2016-09-27)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

  • E-marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...