Browsing School of Economic Sciences and Business by Subject "Strategy"

Now showing items 1-3 of 3

  • E-marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

  • e-Marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (Springer International Publishing, 2016-09-27)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

  • Forecasting: its role and value for planning and strategy 

    Makridakis, Spyros (Elsevier, 1996-12)
    Long-term predictions are indispensable for planning and strategy. Yet little is known about their value, their limitations or the most appropriate way of making and using them. This paper examines these issues and proposes ...