The Relationship between Self-Leadership BehaviouralFocused Strategies, Job Satisfaction and Quality Function Deployment

Abstract

The objective of this paper is to empirically investigate through an industry survey, the impact of self-leadership behavioural-focused strategies and job satisfaction on the determinants of quality function deployment (QFD). The paper also investigates the level of prediction of the determinants of QFD after having statistically controlled for the predictive affects of the self-leadership behavioural-focused measures. Results indicate that the majority of the self-leadership behavioural-focused strategies are positively and significantly correlated with the determinants of QFD. The findings also indicate that self-leadership behavioural-focused strategies are the only predictors of the QFD constructs, as the job satisfaction dimensions did not correlate with the determinants of QFD. Finally, it was found that the dimensions of job satisfaction do not enhance the level of QFD determinants after statistically controlled for the predictive affects of the self-leadership behavioural-focused strategies. The underlying themes of these findings are discussed.