Browsing by Author "Papandreou, Rafaella"

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How mobile branding, affects the purchase decision of customers on Pafos’ market. An investigation of the power and influence that mobile branding has on customers’ choice

Papandreou, Rafaella (Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014)

Every time a consumer decides to purchase a mobile phone takes into consideration various factors that are crucial for his/her choice. Nowadays, with evolution in technology and globalization is easy for consumers to be ...