Browsing Thesis & Dissertation - Διατριβές & Διδακτορικές by Title

Now showing items 104-123 of 1646

  • How do visitors to Pafos, Cyprus perceive its brand image as a destination? 

    Irakleidi, Evangelia (Master (MSc) in Digital Marketing, School of Economics, Administration and Computer Science, Neapolis University Pafos, 2023-05)
    The main objective of this research is to gain a deeper understanding of the perceptions, preferences, and experiences of visitors to Pafos, by developing a robust theoretical foundation. The methodology employed in this ...

  • How mobile branding, affects the purchase decision of customers on Pafos’ market. An investigation of the power and influence that mobile branding has on customers’ choice 

    Papandreou, Rafaella (Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014)
    Every time a consumer decides to purchase a mobile phone takes into consideration various factors that are crucial for his/her choice. Nowadays, with evolution in technology and globalization is easy for consumers to be ...

  • How startups can develop CSR to build brand reputation 

    Papa, Elena (Digital Marketing Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022-05)
    This qualitative diploma study paper examines the integration of Corporate Social Responsibility (CSR) in building brand reputation and competitive advantage of SME startups and seeks to explore the drivers to, the importance ...

  • How the sustainability characteristics of the real estate properties affect their prices? 

    Kontakki, Valentina (Real Estate Management Program, School of Architecture, Engineering, Land and Environment, Neapolis University Pafos, 2020-10)
    The cities in the past used to be created and developed by slow and smooth rate, while today are created and developed in very short time, they expand become one of the most important sources of many environmental problems. ...

  • Human trafficking και τρομοκρατία: Η υιοθέτηση του human trafficking ως modus operandi των τρομοκρατικών οργανώσεων και οι απειλές ασφαλείας 

    Μπατάλιας, Μάριος – Ευάγγελος (Μεταπτυχιακό Πρόγραμμα Διεθνών Σχέσεων, Στρατηγικής και Ασφάλειας, Σχολή Κοινωνικών Επιστημών, Τεχνών και Ανθρωπιστικών Σπουδών, Πανεπιστήμιο Νεάπολις Πάφου, 2023-05)
    Τι είναι το Human Trafficking και πώς συνδέεται με την τρομοκρατία; Για ποιους λόγους και με ποιους τρόπους είναι εφικτή μία τέτοια σύνδεση; Τι συνέπειες και τι απειλές αναφορικά με την ασφάλεια των κρατών ελλοχεύουν, όταν ...

  • Identifying Property Management issues of Multi-Owned Residential Buildings in Cyprus. A proposal for a healthier Approach 

    Palantzis, Polys (Real Estate Management Program, School of Architecture, Engineering, Land and Environment, Neapolis University Pafos, 2021-01)
    Introduction: An immovable property is, for most people, their biggest and most important asset. However, in Cyprus, efficient property management, particularly in cases of jointly owned buildings is rarely achieved. As a ...

  • Impact of Covid-19 pandemic on micro, small & medium enterprises in Nigeria (MSME) 

    John Ambrose, Utiome (Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2021-01)
    The coronavirus pandemic has significantly impacted the operations of MSMEs as it affects both the demand and supply of products and services provided by these MSMEs. Apart from its effect on the demand and supply, it also ...

  • The Impact of Digital Marketing Strategies on Consumer Behavior: A Comparative Study of Online and Offline Retailers 

    Κυπριανού, Kυριάκος (Μεταπτυχιακό Πρόγραμμα Διοίκησης Επιχειρήσεων, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2023-12)
    This research undertakes a comprehensive exploration of the reciprocal relationship between digital marketing strategies and consumer behavior, conducting a comparative analysis within the contexts of both online and offline ...

  • The impact of economic crises on the development of innovation and entrepreneurship 

    Karantza, Panagiota (Business Administration Programm, School of Economic Sciences and Business, Neapolis University Pafos, 2017)
    Economists are describing crises affect in numbers how crises has affected counties all over the world, but how do companies are finding solutions to overcome crises when financial resources are less available and does ...

  • The Impact of Emotional Intelligence in the Banking Sector 

    Georgoudes, Michael (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012)
    Emotional Intelligence (El) is arguably one of the most passionately debated constructs in the field of social sciences. Yet to date, there has been a very little consensus on what it is, what it measures and its unique ...

  • The impact of EU member states divisions on foreign policy: A Case Study of the Israeli-Palestinian Conflict 

    Bengharda, Tarik (Μaster in International Relations, Strategy and Security, School of Social Science and Humanities, Neapolis University Pafos, 2025-01)
    This dissertation examines how different stances among EU member states on the Israeli-Palestinian conflict, particularly following the Hamas attack on October 7, 2023, impact the EU’s ability to formulate a coherent and ...

  • The impact of external shocks on the performance and valuation of big pharmaceutical companies 

    Kyprianou, Maria (Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022-01)
    The twenty first century was full of surprises. A deadly virus called Covid-19 has risen that threatens the humanity and plagues each corner of the world. By the occasion of this current crisis many questions were raised ...

  • The impact of macroeconomic variables on Stock Market returns. The case of Athens stock exchange 

    Bekiaridou, Ioanna (Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2021-01)
    This study investigates the relationship between the macroeconomic variables and the Greek Stock Market. From the opening of Greek stock market and specifically from 1876, it can be observed that the returns of Athens stock ...

  • The Impact of Personalization and AI-Driven Content Strategy on Consumer Behavior in E-commerce: An Empirical and Theoretical Examination 

    Mischin, Julia (Μεταπτυχιακό Πρόγραμμα Ψηφιακό Μάρκετινγκ, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2024-01)
    This dissertation investigated the impact of Artificial Intelligence (AI)-powered content and customization in e-commerce on customer behavior. According to the research, customized marketing, particularly through AI ...

  • Impact of reward management on employment retention and performance 

    Alexandrou, Georgios (Business Administration Programm, School of Economic Sciences and Business, Neapolis University Pafos, 2017)
    This study aims to assess the importance of rewarding experienced and high performing staff. During the times when the amount of financial rewards is restricted by the economic climate, retaining high performers with rewards ...

  • The impact of social media on customer behaviour in the hospitality industry 

    Pozidou, Despoina (Digital Marketing Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022)
    Social media networks such as Facebook, Instagram, LinkedIn, YouTube, and Twitter offer a variety of channels for the hotel business to sell products and services. Social networking sites include media technologies that ...

  • The Impact of the Economic Crisis on Cyprus and its Small and Medium-sized Enterprises 

    Andreou, Michaella (Barchelor in Accounting Banking and Finance, Shcool of Business, Neapolis University Pafos, 2015)
    The global economy is still recovering from the most severe financial and economic crisis since the 1930s. The crisis initially started in the United States, but rapidly took global proportions, spreading quickly around ...

  • The impact of Twitter posts on the performance of the airline: the case study of Lufthansa & Swiss International airlines. 

    Papadimitriou, Souzana - Eirini (Μεταπτυχιακό Πρόγραμμα Ψηφιακό Μάρκετινγκ, Σχολή Οικονομικών Επιστημών και Διοίκησης, Πανεπιστήμιο Νεάπολις Πάφου, 2023-05)
    Με την ολοένα αυξανόμενη σημαντικότητα των μέσων κοινωνικής δικτύωσης και την διαδικτυακή παρουσία στις στρατηγικές ψηφιακού μάρκετινγκ,οι καταναλωτές προϊόντων και υπηρεσιών έχουν συνειδητοποιήσει τη δύναμη που τους δίνουν ...

  • The Implications of the Foreign Powers' Foreign Policies in Ethnic Conflicts of Serbia and Kosovo 

    Hany, Lobna Osama (Μεταπτυχιακό Πρόγραμμα Διεθνών Σχέσεων, Στρατηγικής και Ασφάλειας, Σχολή Κοινωνικών Επιστημών, Τεχνών και Ανθρωπιστικών Σπουδών, Πανεπιστήμιο Νεάπολις Πάφου, 2023-05)
    This thesis examines the implications of foreign powers' policies in ethnic conflicts. The European Union, the United States, Turkey, and Russia will be studied in ethnic conflicts, particularly Serbia and Kosovo. The ...

  • The importance of corporate governance and the role of risk management in the business sector. 

    Ntelianidou, Linta (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2014)
    Corporate Governance is the set of rules that define the relationship between stakeholders, management, and board of directors of a company and influence how that company is operating. At its most basic level, corporate ...