Browsing by Author "Sophocleous, Harry Ph."
Now showing items 1-4 of 4
-
Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
(2019-05-29)Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...
-
Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters
(Springer Nature, 2019)Substantial corresponding has been established between politics, communication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel ...
-
Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Neapolis University Paphos, 2018)This paper combines the notions of consuming behaviour and ideological clarity in relation to the political Marketing and more specifically the production and consumption of political campaigns and examines the empirical ...
-
Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...
