THE USE OF SIMULATION AND NEW TECHNOLOGIES IN MARKETING CLASSES: NEW CHALLENGES IN THE LEARNING PROCESS
Masouras, Andreas ; Sophocleous, Harry Ph. (2025)
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This research examines the role of instructors and simulation coordinators in implementing simulations in courses, the division of their responsibilities, the importance of training, and the integration of simulation into the learning process, focusing on assessment, peer review, and the resulting learning outcomes.
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