Browsing by Subject "Voters’ behaviour"

Now showing items 1-2 of 2

  • The Effect of Political Marketing on the Electoral Behavior of Greek Voters 

    Sophocleous, Harry; Anastasiadou, Sofia; Masouras, Andreas; Apostolopoulos, Sotiris (Springer Nature, 2024-06-01)
    The current paper is positioned primarily on the statement that the voter is influenced by political communication and political marketing, produced by the polit ical system and the political markets in particular, and ...

  • Motives and Perceptions of Greek Voters in National Elections of 2023 

    Sophocleous, Harry; Anastasiadou, Sofia; Masouras, Andreas; Apostolopoulos, Sotiris (Springer Nature, 2024-06-01)
    The current paper is founded on the statement that voting behaviour is an exercise of consumer behaviour and is modelled by factors such as the motives, the perceptions and the reason of voting. In this sense, the ...