Browsing by Subject "Naïve Bayes"

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  • Sentiment Analysis for Marketing: A Case Study on Twitter 

    Tsekoura, Maria (Digital Marketing Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022-01)
    Understanding the consumer public's perspective is a well-known issue that affects all businesses. Nowadays, social media precisely reflects the public's sentiments and thoughts on current events. Twitter, in particular, ...