Πλοήγηση NUP Academic Publications - Ακαδημαϊκές Δημοσιεύσεις ΠΝΠ ανά Συγγραφέα "Roukanas, Spyridon A."
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The Political Economy of UAE Branding From Marketing to Economics and Power
(IGI Global, 2021)The branding policy of the UAE has been in a phase of constant transformation and evolution in terms of its constructive elements. The aim of this chapter is to assess the UAE’s evolution from a state whose branding was ...
