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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)
Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...
Efficiency ranking using Principal Component Analysis
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2020-02)
Many studies analyze the efficiency ranking of various organizations, using mainly the Data Envelope Analysis (DEA) with input and output variables. DEA is a non-parametric method, which estimates efficiency of one ...