Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...

Substantial corresponding has been established between politics, com munication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel ...

The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's ...

he chapter intends to present a theoretical and applied context in relation to small scale enterprises performing in relation to the optimization of marketing and branding through the use and the instrumentation of nation ...

The chapter is submitted in the context of the formulation of a competition analysis for the Cyprus specialized and wellness tourism services market and therefore proposes a single, monolithic, sufficient, and effective ...

The present study concentrates predominantly on the statement that the voter is influenced by and consumes the political communication marketing formed through political structures, content which is partially created ...

Electorates, politicians and researchers consider that issues concerning political messages are significant in electoral campaigns, although the evidence for the particular argument is delicate. A consideration of ...

The current paper is positioned primarily on the statement that the voter is influenced by political communication and political marketing, produced by the polit ical system and the political markets in particular, and ...

The current paper is founded on the statement that voting behaviour is an exercise of consumer behaviour and is modelled by factors such as the motives, the perceptions and the reason of voting. In this sense, the ...

Voters consume political communications that are produced by the political system and partly shaped by the political issues of society. Electoral behavior is a practice of consumer behavior, and the voter is the prospective ...

This chapter is based on the fact that innovation in education has been the subject of extensive studies for at least two decades, thus bringing to the surface the need to diversify the ways and means by which education ...

The electoral choices of a nation, combined with the practices of its political establishment and institutions, are a significant factor in the functioning of democracy, prosperity and the overall prospects of the state. ...

This chapter examines the promotional strategies of Romanian SuperLiga football teams on social networks, analyzing their presence and activity on the online platforms Facebook, Instagram, TikTok, and YouTube. The study ...

Digital media and social networks in particular are increasingly influ encing voters and penetrating the range of political products aimed at them. For years we have seen established mainstream political forces progressively ...

The leadership patterns that prevail in a country reflect not only its socio economic and political circumstances, but also the characteristics and democratic reflexes of its citizens. Since the establishment of Greece ...

This paper examines the evolving role of Social Customer Relationship Management (Social CRM), aiming to enhance client engagement and fulfillment, through the integration of social media. The study employs a comprehensive ...

Big Data and Artificial Intelligence (AI) are transforming the entrepreneurial landscape by reshaping how start-ups and established firms ideate, operate, and compete. This entry explores the intersection of these technologies ...

Digital tools have become essential to the growth and sustainability of international agritourism ventures. E-commerce and social media enable agritourism businesses to expand their market reach, improve customer engagement, ...

This chapter underscores the transformative role of business intelligence (BI) in shaping international trade. Through a systematic literature review, 24 documents were identified revealing ten key thematic clusters which ...

This chapter explores the profound disruptions to globalization and trade liberalization caused by the resurgence of trade wars in the 21st century. Driven by geopolitical rivalries and shifting economic power dynamics, ...