Browsing NUP Publications by Subject "Perceived Value"

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Consumer's perceptions toward E-Service Quality, Perceived Value, Purchase and Loyalty Intentions

Anastasiadou, Sofia; Papadaki, Zafeiria (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)

Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...