Browsing International Journal of Entrepreneurship and Innovative Competitiveness – IJEIC by Subject "Pre Election Campaigns"

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Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence

Sophocleous, Harry Ph. (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)

This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...