This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...

Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...

Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...

Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

Purpose - The main purpose of this article is to explore the inter-relationships of major constructs related to citizens’ satisfaction regarding e-Service Quality in Public Sector. The plan of the document is to evaluate ...

The article manifests the implementation of completely new innovative actions having as main objective the overall acceleration of the reform of Public and Educational Management in Cyprus. Both the Public and Educational ...

This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to ...

The Fourth Industrial Revolution (Schwab 2016) will present an innumerable amount of opportunities and challenges to a range of entrepreneurs. The 23-shifts identified within the Fourth Industrial Revolution (Schwab 2016) ...

Purpose – The goal of this paper is to assess the reliability and validity of a new instrument/ scale named Students Attitudes toward Entrepreneurship Courses (SATEC) consists of 45 items grouped into eight components that ...

This paper investigates whether, in intercultural secondary schools in Greece, some specific innovative forms of bilingual education are applied and additionally examines the degree of their effectiveness. These forms refer ...

For Marketing Customer Emotional Intelligence (EI) influences are significant aspects for consumer behavior. In addition the impact of EI on decision making is noteworthy. The main objective is to recognise patterns among ...

The study focuses on the gaps between students’ expectations and perceptions as they relate to SERVQUAL dimensions. More specifically it focuses on Gap 5 that is the perception gap in Gap Analysis. The instrument, which ...

Entrepreneurship is frequently supplementary with the establishment of new businesses, and the creators of new businesses are so so-called ‘entrepreneurs’. Higher education institutions are required to establish the ways ...

Many studies analyze the efficiency ranking of various organizations, using mainly the Data Envelope Analysis (DEA) with input and output variables. DEA is a non-parametric method, which estimates efficiency of one ...

The purpose of the present work is to determine the degree to which Greek secondary school teachers view the Greek school as embodied in the principles of intercultural education such as acquaintance with cultures, mutual ...

The present paper analyzes the results of an empirical research among Greek Secondary Education teachers. The empirical research analyses Greek secondary school teachers’ seeking for their needs concerning knowledge ...

Entrepreneurial development is of a major importance regarding an economy development. It is therefore need to assess the perception and attitude of university graduating students toward Entrepreneurship Education. A sample ...

The chief object of this paper is to study the dimension of Greek higher education quality with the help of Statistical Process Control and Quality Control’ Tools named Fishbone (Ishikawa) Diagram. More spesifically, in ...