Browsing 2019 by Title

Now showing items 7-10 of 10

  • New generation of consumers in the tourism industry: Secondary Research 

    Komodromos, Ioannis (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)
    Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

  • Studying the behavior of Algerian Internet users towards brands 

    Abbacci, Ayoub (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)
    This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to ...

  • Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review 

    Giossi, Styliani; Anastasiadou, Sofia; Gamanis, Achilleas; Gamanis, George G. (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)
    This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

  • Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence 

    Sophocleous, Harry Ph. (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)
    This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...