Browsing Vol 1, Issue 1, February 2019 by Subject "Consumer Behavior"
Now showing items 1-2 of 2
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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...
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Contemporary advanced statistical methods for the science of marketing: Principal Components Analysis vs Analysee Factorielle des Correspondances
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...
