Browsing Vol 1, Issue 1, February 2019 by Subject "Implicative Statistical Analysis"

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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis

Fotiadis, Thomas A.; Anastasiadou, Sofia (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)

Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...