Cultural National Branding as a Proposal on the  Grounds of the Formation Ministry of Culture of  the Republic of Cyprus

dc.contributor.author	Sophocleous, Harry
dc.date.accessioned	2022-05-11T08:08:29Z
dc.date.available	2022-05-11T08:08:29Z
dc.date.issued	2021-06
dc.identifier.isbn	9781799875338
dc.identifier.uri	http://hdl.handle.net/11728/12250
dc.description.abstract	The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's branding as a strategic asset under the circumstance of the formation of a unique ministry of culture, Cyprus, by examining the certain condition and by recommending research and further steps. In this logic, the chapter stresses the synergies may emerge and discusses the managerial implications and the limitations of the given framework and proposes the steps	en_UK
dc.language.iso	en	en_UK
dc.publisher	Handbook of research on future policies and strategies for National Branding	en_UK
dc.rights	Copyright: © 2021	en_UK
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	en_UK
dc.title	Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus	en_UK
dc.title.alternative	Future policies and strategies for nation branding	en_UK
dc.type	Book chapter	en_UK
dc.doi	10.4018/978-1-7998-7533-8	en_UK