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THE USE OF SIMULATION AND NEW TECHNOLOGIES IN MARKETING CLASSES: NEW CHALLENGES IN THE LEARNING PROCESS

dc.contributor.authorMasouras, Andreas
dc.contributor.authorSophocleous, Harry Ph.
dc.date.accessioned2025-05-21T12:56:51Z
dc.date.available2025-05-21T12:56:51Z
dc.date.issued2025
dc.identifier.urihttp://hdl.handle.net/11728/12855
dc.description.abstractThis research examines the role of instructors and simulation coordinators in implementing simulations in courses, the division of their responsibilities, the importance of training, and the integration of simulation into the learning process, focusing on assessment, peer review, and the resulting learning outcomes.en_UK
dc.language.isoenen_UK
dc.publisherAMA International Collegiate Conferenceen_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_UK
dc.subjectsimulationen_UK
dc.subjectmarketingen_UK
dc.subjectlearning processen_UK
dc.subjectmarketing coursesen_UK
dc.titleTHE USE OF SIMULATION AND NEW TECHNOLOGIES IN MARKETING CLASSES: NEW CHALLENGES IN THE LEARNING PROCESSen_UK
dc.typeOtheren_UK


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Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/