Browsing Book chapters by Author "Siakalli, Michailina"

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  • e-Marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (Springer International Publishing, 2016-09-27)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...