International Agritourism Ventures and Digital Tools: Enhancing Entrepreneurship Education Through Simulation

Abstract

Digital tools have become essential to the growth and sustainability of international agritourism ventures. E-commerce and social media enable agritourism businesses to expand their market reach, improve customer engagement, and streamline operations, ultimately increasing their competitiveness in the global tourism industry. As the agritourism sector continues to embrace digital transformation, it is critical to equip business students with the knowledge and skills necessary to effectively utilize these tools. This chapter aims to present two simulation activities tailored for agritourism education—one focused on e-commerce and the other on social media—and provide detailed insights into their design and implementation. The implications of these activities extend beyond agritourism education, fostering an entrepreneurial mindset and increasing students' readiness to implement digital tools and platforms in various business contexts.