Harnessing Big Data and Artificial Intelligence for Entrepreneurial Innovation: Opportunities, Challenges, and Strategic Implications

Abstract

Big Data and Artificial Intelligence (AI) are transforming the entrepreneurial landscape by reshaping how start-ups and established firms ideate, operate, and compete. This entry explores the intersection of these technologies with entrepreneurship, highlighting how they enhance decision-making, customer insights, and operational efficiency. While the benefits are substantial, integrating these technologies presents challenges related to data ethics, privacy, algorithmic bias, sustainability, accessibility, and implementation complexity. Through analysis of current literature, critical perspectives, and illustrative case studies, this entry emphasises the need for strategic alignment, ethical considerations, and adaptive organisational cultures. The entry contributes to existing research by synthesising trends, critiquing over-optimistic narratives, and suggesting a conceptual framework for future empirical inquiry.