• Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos 

  Sophocleous, Harry; Masouras, Andreas; Papademetriou, Christos (Springer Nature, 2019-05-29)

  Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...
  
  
• Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters 

  Sophocleous, Harry; Masouras, Andreas (Springer Nature, 2019-05-29)

  Substantial corresponding has been established between politics, com munication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel ...
  
  
• Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus 

  Sophocleous, Harry (IGI Global, 2021)

  The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's ...
  
  
• Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion – Theoretical and Practical Approaches 

  Sophocleous, Harry (IGI Global, 2023-07)

  he chapter intends to present a theoretical and applied context in relation to small scale enterprises performing in relation to the optimization of marketing and branding through the use and the instrumentation of nation ...
  
  
• A Marketing Business Plan and Competition Analysis for the Cyprus Specialized/Wellness Tourism Services/Market 

  Sophocleous, Harry; Prodromou, Amvrosios (IGI Global, 2025)

  The chapter is submitted in the context of the formulation of a competition analysis for the Cyprus specialized and wellness tourism services market and therefore proposes a single, monolithic, sufficient, and effective ...
  
  
• The Impact of Political Marketing on Voting Behaviour of Cypriot Voters 

  Sophocleous, Harry; Masouras, Andreas; Anastasiadou, Sofia (MDPI, 2024-03-06)

  The present study concentrates predominantly on the statement that the voter is influenced by and consumes the political communication marketing formed through political structures, content which is partially created ...
  
  
• Consumption of Greek Political Messages: A Qualitative Approach of the Case of the Greek Political Market 

  Sophocleous, Harry; Masouras, Andreas; Anastasiadou, Sofia; Apostolopoulos, Sotiris (Springer Nature, 2024-06-01)

  Electorates, politicians and researchers consider that issues concerning political messages are significant in electoral campaigns, although the evidence for the particular argument is delicate. A consideration of ...
  
  
• The Effect of Political Marketing on the Electoral Behavior of Greek Voters 

  Sophocleous, Harry; Anastasiadou, Sofia; Masouras, Andreas; Apostolopoulos, Sotiris (Springer Nature, 2024-06-01)

  The current paper is positioned primarily on the statement that the voter is influenced by political communication and political marketing, produced by the polit ical system and the political markets in particular, and ...
  
  
• Motives and Perceptions of Greek Voters in National Elections of 2023 

  Sophocleous, Harry; Anastasiadou, Sofia; Masouras, Andreas; Apostolopoulos, Sotiris (Springer Nature, 2024-06-01)

  The current paper is founded on the statement that voting behaviour is an exercise of consumer behaviour and is modelled by factors such as the motives, the perceptions and the reason of voting. In this sense, the ...
  
  
• Production and Consumption of Political Communication and Voting Behaviour 

  Sophocleous, Harry (Nova science puplishers, 2024-04-12)

  Voters consume political communications that are produced by the political system and partly shaped by the political issues of society. Electoral behavior is a practice of consumer behavior, and the voter is the prospective ...
  
  
• Integrating Innovative Simulation Tools Into Sustainable Continuous Vocational Educational Training (CVET) in Tourism SMEs 

  Prodromou, Amvrosios; Sophocleous, Harry (IGI Global, 2025)

  This chapter is based on the fact that innovation in education has been the subject of extensive studies for at least two decades, thus bringing to the surface the need to diversify the ways and means by which education ...
  
  
• The Circular Correlation Between Institutions, Political Marketing, and the Electoral Process 

  Sophocleous, Harry; Anastasiadou, Sofia (IGI Global, 2025)

  The electoral choices of a nation, combined with the practices of its political establishment and institutions, are a significant factor in the functioning of democracy, prosperity and the overall prospects of the state. ...
  
  
• An Analysis of the Social Media Promotion Strategies of Romanian SuperLiga Football Teams 

  Alexandru Briciu, Victor; Briciu, Arabela; Grecu, Florin; Lucian Pascu, Mihai; Kavoura, Androniki; Sophocleous, Harry; Tsaknis, Panagiotis A; Sahinidis, Alexandros G (Springer Nature, 2025-08-31)

  This chapter examines the promotional strategies of Romanian SuperLiga football teams on social networks, analyzing their presence and activity on the online platforms Facebook, Instagram, TikTok, and YouTube. The study ...
  
  
• Social Networks’ Influence on Voting Behavior and Involvement of Cypriot Voters 

  Sophocleous, Harry; Anastasiadou, Sofia; Kavoura, Androniki; Alexandru Briciu, Victor; Masouras, Andreas; Briciu, Arabela (Springer Nature, 2025-08-31)

  Digital media and social networks in particular are increasingly influ encing voters and penetrating the range of political products aimed at them. For years we have seen established mainstream political forces progressively ...
  
  
• Political Leaders’ Commercialization and Depoliticization: The Case of Greece 

  Sophocleous, Harry; Anastasiadou, Sofia; Kavoura, Androniki; Masouras, Andreas; Papademetriou, Christos (Springer Nature, 2025-08-31)

  The leadership patterns that prevail in a country reflect not only its socio economic and political circumstances, but also the characteristics and democratic reflexes of its citizens. Since the establishment of Greece ...
  
  
• The Evolving Role of Social Customer Relationship Management: Transforming Customer Engagement 

  Papademetriou, Christos; Anastasiadou, Sofia; Sophocleous, Harry (Springer Nature, 2025)

  This paper examines the evolving role of Social Customer Relationship Management (Social CRM), aiming to enhance client engagement and fulfillment, through the integration of social media. The study employs a comprehensive ...
  
  
• Harnessing Big Data and Artificial Intelligence for Entrepreneurial Innovation: Opportunities, Challenges, and Strategic Implications 

  Sophocleous, Harry Ph. (MDPI, 2025-08-13)

  Big Data and Artificial Intelligence (AI) are transforming the entrepreneurial landscape by reshaping how start-ups and established firms ideate, operate, and compete. This entry explores the intersection of these technologies ...
  
  
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  DDMMO Website Quality, Destination Image and Intention to Use Metaverse Platforms 

  Deirmentzoglou, Georgios A.; Vlassi, Eirini; Anastasopoulou, Eleni E. (MDPI, 2024-10-25)

  Background/Objectives: Destination Development, Management, and Marketing Organizations (DDMMOs) have the power to influence perceptions and behaviors regarding both actual and virtual travel in the rapidly changing landscape ...
  
  
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  Σχεδιασμός εφαρμογής σύνθεσης μουσικού κειμένου με το Scratch 

  Manesis, N.; Kakavas, P.; Kakavas, K. (Greek computer society (GCS), 2015)

  Τα τελευταία χρόνια η χρήση των Νέων Τεχνολογιών στο χώρο της εκπαίδευσης διευρύνεται, με αποτέλεσμα όλο και περισσότεροι επιστήμονες να δραστηριοποιούνται στη δημιουργία ψηφιακών εφαρμογών και λογισμικών για τα γνωστικά ...
  
  
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  Privacy Leakages about Political Beliefs through Analysis of Twitter Followers 

  Briola, Helen; Drosatos, George; Stamatelatos, Giorgos; Gyftopoulos, Sotirios; Efraimidis, Pavlos S. (ICPS Proceedings, 2018-11)

  In this paper, we focus on privacy leakages about Twitter users and show that simply establishing follower and friend connections in the Twitter network might be enough to reveal sensitive information about the political ...
  
  

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