Production and Consumption of Political Communication and Voting Behaviour

Abstract

Voters consume political communications that are produced by the political system and partly shaped by the political issues of society. Electoral behavior is a practice of consumer behavior, and the voter is the prospective consumer of the “political market.” This book addresses the production and consumption of electoral communications and attempts to clarify the association between the ideological positions shaped by the parties and the ideological wants that are perceived and consumed by the electorates.