This paper predicts the type of business firms and managers most likely to emerge in the 21st century. The forecasts are based on rational principles which avoid the common mistakes made in the past by long-term ...

The goal of this study is to examine the impact of the Self-leadership styles on the dimensions of Enterpreneurial Orientation in organizations in Dubai and th Netherlands: Innovativeness, Risk Taking and Proactivness. The ...

Η εκδοση αυτη αποτελει επιλογη των βασικων εννοιων των κεφαλαιων πoυ nαρουσιαστηκαν αρχικα στους δύο τόμους των βιβλιων "Βασικες αρχες του Μαρκετινγκ ". Η επιλογη αυτη υπαγορευτηκε κυριως απα τις διδακτικες αναγκες των ...