Browsing Articles by Subject "information technology gap"

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How Smart Are Smartphones?: Bridging the marketing and information technology gap.

Amanatiadis, Angelos; Chatzichristofis, Savvas A. (IEEE, 2014)

The term "smart" has become widespread in consumer electronics in recent years, reflecting the consumers' need for devices that assist them in their daily activities. The term has a long history of usage in marketing science ...