Πλοήγηση Thesis & Dissertation - Διατριβές & Διδακτορικές ανά Θέμα "relations"
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Instagram Influencers, Para-social Relations and Influencers’ recommendations
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022)Influencer marketing is currently the most popular marketing technique with a great ability to engage a relevant audience and create authentic content. It has been found that influential marketing can generate a return ...