Forecasting Methods for Managers

Makridakis, Spyros ; Wheelwright, S. (1974)


The forecasting techniques available have increased both in number and com-plexity, so now is the time for a book to help both OR workers and managers to choose the most appropriate technique. Spyros Makridakis and Steven Wheelwright attempt to fill this gap with their book, Forecasting Methods for Managers. It is principally aimed at managers, therefore you would expect a simple approach to the techniques. They introduce forecasting gently in the first two chapters by discussing the role of forecasting in a firm, stressing, quite rightly, that accuracy is not the sole criterion. They do not mention, however, that a graph can provide the manager with useful information.

© 1974 Operational Research Society
Except where otherwise noted, this item's license is described as © 1974 Operational Research Society