International marketing strategies, policies and characteristics of west Cyptus real estate buyers.

Abstract

The last decades the world faced an unpredictable influence from globalization. It is developed so high and quickly that almost impact every part of organizations and business environment. Small and medium enterprises at real estate industry at west Cyprus has impacted as well. This thesis will highlight the international marketing strategies and policies and characteristics of west Cyprus buyers from a variety of published and unpublished sources, primary and secondary research. This thesis will emphaze the different characteristics of the main buyers in Cyprus such as power at the negotiations phase, characteristics of property type that they prefer and who this is linked to their maturity, locations they desire more and characteristics on the online searches. Finally this thesis will present a private research with data that accumulate especially for the needs of this thesis, this results will presented at a different Chapter with discussion and recommendations.