HEPHAESTUS Repository
Welcome to HEPHAESTUS, the Institutional Repository of the Neapolis University in Cyrpus . HEPHAESTUS is an open source institutional repository which gathers all the digital material of Neapolis University's various activities, particularly original research studies produced by the members of the University. The HEPHAESTUS Repository demonstrates the intellectual life, research activities and publications of the University, preserving, acknowledging and promoting scientific research to benefit the local and international community.
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Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
(Springer Nature, 2019-05-29)Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...
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Voters’ Behavior: What Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters
(Springer Nature, 2019-05-29)Substantial corresponding has been established between politics, com munication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel ...
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Cultural National Branding as a Proposal on the Grounds of the Formation Ministry of Culture of the Republic of Cyprus
(IGI Global, 2021)The broader notion of national branding has lately evolved to a primary field of research and practice, attracting attention from a wide range of disciplines. Accordingly, the chapter observes the concept of nation's ...
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Nation Branding as a Strategic Asset for Local SMEs: Global Developments in Nation Branding and Promotion – Theoretical and Practical Approaches
(IGI Global, 2023-07)he chapter intends to present a theoretical and applied context in relation to small scale enterprises performing in relation to the optimization of marketing and branding through the use and the instrumentation of nation ...
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A Marketing Business Plan and Competition Analysis for the Cyprus Specialized/Wellness Tourism Services/Market
(IGI Global, 2025)The chapter is submitted in the context of the formulation of a competition analysis for the Cyprus specialized and wellness tourism services market and therefore proposes a single, monolithic, sufficient, and effective ...
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