HEPHAESTUS Repository
Welcome to HEPHAESTUS, the Institutional Repository of the Neapolis University in Cyrpus . HEPHAESTUS is an open source institutional repository which gathers all the digital material of Neapolis University's various activities, particularly original research studies produced by the members of the University. The HEPHAESTUS Repository demonstrates the intellectual life, research activities and publications of the University, preserving, acknowledging and promoting scientific research to benefit the local and international community.
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Recently Added
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International Agritourism Ventures and Digital Tools: Enhancing Entrepreneurship Education Through Simulation
(IGI Global, 2025)Digital tools have become essential to the growth and sustainability of international agritourism ventures. E-commerce and social media enable agritourism businesses to expand their market reach, improve customer engagement, ...
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International Trade and Business Intelligence: A Systematic Literature Review and Research Agenda
(IGI Global, 2025)This chapter underscores the transformative role of business intelligence (BI) in shaping international trade. Through a systematic literature review, 24 documents were identified revealing ten key thematic clusters which ...
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Trade Wars and International Relations: Implications for Global Supply Chains, Technological Advancement, and Energy Security
(IGI Global, 2025)This chapter explores the profound disruptions to globalization and trade liberalization caused by the resurgence of trade wars in the 21st century. Driven by geopolitical rivalries and shifting economic power dynamics, ...
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Artificial Intelligence-Powered Tools for Personalized Product Recommendations in E-Commerce: The Role of User Satisfaction on Online Purchase Decisions
(Springer Nature, 2025-06-25)Since their inception, e-commerce platforms have been continuously innovating to enhance the user experience. The application of artificial intelligence (AI) in various areas of digital marketing, especially in ...
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Technology Acceptance Model for Metaverse Applications in the Tourism and Hospitality Industry
(Springer Nature, 2025-06-25)Metaverse has gained a lot of attention in recent years for its potential in the tourism and hospitality industry. As a disruptive technology, Metaverse offers an immersive experience that takes advantage of the virtual ...
