Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...

Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...

Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...

Many studies analyze the efficiency ranking of various organizations, using mainly the Data Envelope Analysis (DEA) with input and output variables. DEA is a non-parametric method, which estimates efficiency of one ...

This study investigates the impact and advantages of on-the-job training within organizations, with a particular focus on a case study of a major private hospital in Attica. It begins with the purpose of the research ...

This chapter examines the incorporation of simulation technologies into entrepreneurship education, evaluating their effect on student learning outcomes and the development of entrepreneurial skills. The study examines ...

Purpose: The purpose of this study was to determine the effects of the European Foundation for Quality Management (EFQM) Excellence Model on education and its contribution to ensuring high-quality education equality. ...

In the context of an evolving digital marketplace, this dissertation explores the impact of digital engagement strategies on customer loyalty within the retail industry. The research addresses a critical need for retailers ...

This chapter will look at how Green Human Resources-GHR can help firms im prove their environmental sustainability. It investigates how green ambidexterity - the ability to balance both extraction and exploration ...

This article examines the incorporation of sustainability into Human Resource Management (HRM) practises, emphasising the role of HR as a catalyst for sustainable growth within organisations. The study employs a ...

The study focuses on the gaps between students’ expectations and perceptions as they relate to SERVQUAL dimensions. More specifically it focuses on Gap 5 that is the perception gap in Gap Analysis. The instrument, which ...

Purpose – The goal of this paper is to assess the reliability and validity of a new instrument/ scale named Students Attitudes toward Entrepreneurship Courses (SATEC) consists of 45 items grouped into eight components that ...

Purpose: The study examines digital environmental, social and governance (DESG) impact on attitudes of students aiming to enhance students’ awareness digital environmental, social and governance (DESG) sustainability ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

Σκοπός της παρούσας διπλωματικής εργασίας ήταν η διερεύνηση του ρόλου της μετασχηματιστικής ηγεσίας στην προώθηση της καινοτόμου εργασιακής συμπεριφοράς των εργαζομένων και κατ’ επέκταση την προώθηση της καινοτομίας σε ...

Η ικανοποίηση ή η δυσαρέσκεια των πελατών σε οργανισμούς παροχής υπηρεσιών πηγάζει από τις αλληλεπιδράσεις τους με τους υπαλλήλους που παρέχουν τις υπηρεσίες τους. Έτσι, αυτοί οι εργαζόμενοι - οι οποίοι θεωρούνται προσωπικό ...

Η έξαρση της πανδημίας του Covid-19 άλλαξε τον κόσμο στον οποίο ζούμε. Σε σύντομο χρονικό διάστημα οι επιπτώσεις της πανδημίας τόσο στον κοινωνικό όσο και στον οικονομικό τομέα ήταν εμφανέστατες. Η παγκόσμια οικονομία ...

Ο σκοπός της παρούσας Μεταπτυχιακής Διπλωματικής Εργασίας είναι να ανακαλύψει τη σχέση μεταξύ της μερισματικής πολιτικής που εφαρμόζουν οι εταιρείες της Ελληνικής αγοράς και της μεταβλητότητας των τιμών που παρουσιάζουν ...