Since their inception, e-commerce platforms have been continuously innovating to enhance the user experience. The application of artificial intelligence (AI) in various areas of digital marketing, especially in ...

The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...

As globalization of the business world unfolds, competition is dominated to the global economic marketplace, making a business objective more difficult to accomplish. Therefore the companies are seeking for strategies ...

Ο τουριστικός κλάδος παρουσιάζει σε παγκόσμιο επίπεδο εμφανή ανάπτυξη, με πολλές προοπτικές εξέλιξης και ανάπτυξης μελλοντικά. Παράλληλα, με τη συμμετοχή του διαδικτύου και τη διείσδυση του ψηφιακού μετασχηματισμού ...

Over the past few decades, e-commerce has become a dominant force in global commerce and has had a significant impact on the tourism industry. Although search engines affect the online experience of Internet users on ...