Browsing NUP Academic Publications - Ακαδημαϊκές Δημοσιεύσεις ΠΝΠ by Subject "uses and gratifications"
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Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C’s Online Shopping Approach
(Sryahwa Publications, 2018)The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...
