Browsing NUP Publications by Subject "Algerian consumers"

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  • Studying the behavior of Algerian Internet users towards brands 

    Abbacci, Ayoub (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)
    This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to ...