Πλοήγηση Department of Economics and Business ανά Θέμα "Anholt's GMI City Brand Index"
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How do visitors to Pafos, Cyprus perceive its brand image as a destination?
(Master (MSc) in Digital Marketing, School of Economics, Administration and Computer Science, Neapolis University Pafos, 2023-05)The main objective of this research is to gain a deeper understanding of the perceptions, preferences, and experiences of visitors to Pafos, by developing a robust theoretical foundation. The methodology employed in this ...