Browsing Department of Economics and Business by Subject "relationship marketing"
Now showing items 1-1 of 1
-
Critical success factors in customer relationship management (CRM): a successful CRM implementation project in a service company
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)This research paper examines the strategic role of a CRM application in an organization and analyze the success factors of CRM implementation10 in firm. The purpose of this study is to find the critical success factors ...
