Browsing Master of Business Administration (ΜΒΑ) by Subject "Assurance"

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  • Measuring Service Quality using SERVQUAL Model: a Study in the Banking sector of Cyprus 

    Demosthenous, Evanthis (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012-11)
    Purpose: The aim of this study was to investigate the service quality within Cypriot banks based on the beliefs of 135 participants, with the use of a Greek translated version of SERVQUAL. Design/Methodology/Approach: ...