Browsing Master of Business Administration (ΜΒΑ) by Subject "consumer behaviour"
Now showing items 1-3 of 3
-
Consumer behaviour in marketing. Customer satisfaction and marketing strategy examination on hotel industry and wedding planning in Cyprus for three to five star hotels based on customers behaviour
(Business Administration Programm, School of Economic Sciences and Business, Neapolis University Pafos, 2016-08-17)Everybody is aiming for high profits and competitive advantage, but, still, there are many organizations that haven’t found out yet that the answer is right in front of them and around them. The answer is hidden into the ...
-
The influence of advertising on consumer beahaviour
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...
-
Product packaging; an assessment of its influence on consumer buying behaviour and consumer perception
(Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2021)Having an in-depth knowledge of consumers’ buying behaviour and their perception in relation to each packaging element has become critical to the success of a product in today’s business environment which is highly ...
