Browsing Master of Business Administration (ΜΒΑ) by Subject "customer information"

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Critical success factors in customer relationship management (CRM): a successful CRM implementation project in a service company

Yiannoulatou, Litsa (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)

This research paper examines the strategic role of a CRM application in an organization and analyze the success factors of CRM implementation10 in firm. The purpose of this study is to find the critical success factors ...