Browsing School of Economic Sciences and Business by Subject "advertising"
Now showing items 1-2 of 2
-
Economic Analysis of Minimizing Environmental Cost Caused by Outdoor Advertising
(David Publishing Company, 2018)The optimal consent ration Copt of pollutant advertising in the environment can be determined as an equilibrium point in the trade off between the environmental cost, due to impact on man/land/economy and the economic cost ...
-
Έρευνα για το περιεχόμενο της ελληνικής τηλεόρασης: Οι ιδιομορφίες στην μελέτη του περιεχομένου στα ''small nations''
(2015)This research examines and analyzes the diversity of television content. More specific it provides an in-depth study on the development of television content. The study of content is attempted through the concept of ...