The main objective of this research is to gain a deeper understanding of the perceptions, preferences, and experiences of visitors to Pafos, by developing a robust theoretical foundation. The methodology employed in this ...

Every time a consumer decides to purchase a mobile phone takes into consideration various factors that are crucial for his/her choice. Nowadays, with evolution in technology and globalization is easy for consumers to be ...

This qualitative diploma study paper examines the integration of Corporate Social Responsibility (CSR) in building brand reputation and competitive advantage of SME startups and seeks to explore the drivers to, the importance ...

The coronavirus pandemic has significantly impacted the operations of MSMEs as it affects both the demand and supply of products and services provided by these MSMEs. Apart from its effect on the demand and supply, it also ...

This research undertakes a comprehensive exploration of the reciprocal relationship between digital marketing strategies and consumer behavior, conducting a comparative analysis within the contexts of both online and offline ...

Economists are describing crises affect in numbers how crises has affected counties all over the world, but how do companies are finding solutions to overcome crises when financial resources are less available and does ...

Emotional Intelligence (El) is arguably one of the most passionately debated constructs in the field of social sciences. Yet to date, there has been a very little consensus on what it is, what it measures and its unique ...

The twenty first century was full of surprises. A deadly virus called Covid-19 has risen that threatens the humanity and plagues each corner of the world. By the occasion of this current crisis many questions were raised ...

This study investigates the relationship between the macroeconomic variables and the Greek Stock Market. From the opening of Greek stock market and specifically from 1876, it can be observed that the returns of Athens stock ...

This dissertation investigated the impact of Artificial Intelligence (AI)-powered content and customization in e-commerce on customer behavior. According to the research, customized marketing, particularly through AI ...

This study aims to assess the importance of rewarding experienced and high performing staff. During the times when the amount of financial rewards is restricted by the economic climate, retaining high performers with rewards ...

Social media networks such as Facebook, Instagram, LinkedIn, YouTube, and Twitter offer a variety of channels for the hotel business to sell products and services. Social networking sites include media technologies that ...

The global economy is still recovering from the most severe financial and economic crisis since the 1930s. The crisis initially started in the United States, but rapidly took global proportions, spreading quickly around ...

Με την ολοένα αυξανόμενη σημαντικότητα των μέσων κοινωνικής δικτύωσης και την διαδικτυακή παρουσία στις στρατηγικές ψηφιακού μάρκετινγκ,οι καταναλωτές προϊόντων και υπηρεσιών έχουν συνειδητοποιήσει τη δύναμη που τους δίνουν ...

Corporate Governance is the set of rules that define the relationship between stakeholders, management, and board of directors of a company and influence how that company is operating. At its most basic level, corporate ...

​This dissertation investigates the concepts of entrepreneurship and innovation and examines their interconnection. The first chapter analyses into the definition and characteristics of entrepreneurship, exploring the ...

Learning disabilities is a complex and multifaceted field in research and practice. The heterogeneity and diversity of learning disabilities, their ever-increasing frequency in student population, and the lack of clear-cut ...

Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...

The performance of employees has become a major concern for organizational changing environment presently. Individual’s performance is surrounded with several factors which includes leadership style, work environment and ...

Impulsive buying behaviour has been extensively researched over the past seventy years. Over the last decade, there has been an increasing interest into the psychological influence on impulsive buying behaviour. The objective ...