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Marketing the Cyprus Island for its attraction methods & techniques in agro-tourism segment: A new challenge in Tourism

dc.contributor.advisorMasouras, Andreas
dc.contributor.authorEliodromitou, Aggeliki
dc.description.abstractThis thesis study is developed under the lights of new challenge related to rural tourism sector in Cyprus. With the effects of emerging term attraction techniques from a Marketing perspective, agro tourism concept has found new implementation areas. The increasing demand on the tourism activities taking place in rural areas has lead the Cyprus government to find ways of benefiting from this tendency in a sustainable way. This study presents the depth and variety of agro-tourism practiced around the Cyprus island and covers aspects of the economic and organization of agro-tourism. Topics discussed include agricultural economics, rural development, marketing, rural policy, different products and services available and the characteristics of agro-tourists. Furthermore, this study describing the methods and techniques that small hotel implements from the marketing perspective in order to promote their accommodations as an agro tourism destination.en_UK
dc.publisherBusiness Administration Program, School of Economics Sciences and Business, Neapolis University Paphosen_UK
dc.rightsΑπαγορεύεται η δημοσίευση ή αναπαραγωγή, ηλεκτρονική ή άλλη χωρίς τη γραπτή συγκατάθεση του δημιουργού και κάτοχου των πνευματικών δικαιωμάτωνen_UK
dc.subjectrural tourismen_UK
dc.subjecteconomic organizationen_UK
dc.subjecteconomic sustainabilityen_UK
dc.subjectsmall hotelsen_UK
dc.subjectmethods and techniquesen_UK
dc.subjectmarketing perspectiveen_UK
dc.subjectrural developmenten_UK
dc.titleMarketing the Cyprus Island for its attraction methods & techniques in agro-tourism segment: A new challenge in Tourismen_UK

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