Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

The study focuses on the gaps between students’ expectations and perceptions as they relate to SERVQUAL dimensions. More specifically it focuses on Gap 5 that is the perception gap in Gap Analysis. The instrument, which ...

Purpose – The goal of this paper is to assess the reliability and validity of a new instrument/ scale named Students Attitudes toward Entrepreneurship Courses (SATEC) consists of 45 items grouped into eight components that ...

The chief object of this paper is to study the dimension of Greek higher education quality with the help of Statistical Process Control and Quality Control’ Tools named Fishbone (Ishikawa) Diagram. More spesifically, in ...

Entrepreneurship is frequently supplementary with the establishment of new businesses, and the creators of new businesses are so so-called ‘entrepreneurs’. Higher education institutions are required to establish the ways ...

This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...

This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...